Best Social Media Campaign 2013?

Introducing the Best Social Media Campaign of 2013: A Dancing Pony

Well, 2013 is barely upon us and already we have a front-runner for one of the most impressive social media campaigns this blog has ever seen. It is all thanks to Three Mobile UK who, just two week ago, released an advert into the world featuring a dancing pony. This special little Shetland proceeded to (literally) moon walk his way into social media marketing legend.