Top 3 Tips to Become a Social Media Expert….
and the best part is, they’re simple!
So you’ve created a few social media channels for your brand. You’ve filled the ‘About’ sections, decorated it with website links and you’ve put a nice cover photo on. You’re ready to get busy creating social media content, right? Wrong!
Too many people jump straight in and quickly wonder why their blog content is not read, or why traffic to their company website is nothing more than a trickle. The reason why is that to become a social media expert and truly get social traffic to your site, you need to build your posts / tweets / updates in such a fashion that users can’t BUT click on it. However, with so much social media traffic fighting for a users attention, how do you even begin to attract them?
By remembering these essential, key tips.
1) Headline is King
“Every element of copy has just one purpose — to get the first sentence read.” Joseph Sugarman (The Adweek Copywriting Handbook)
Everyone wants their site to be visited, so you definatelty want that link from your social media page to be clicked. That will never happen if you haven’t written a headline post in an enticing fashion. There are many mistakes that brands fall into when creating copy, but rather than name and shame anyone, I’ll let Condescending Corporate Brand Facebook Page do it for me. Check it out after reading this, it’s worth a giggle and educational too!
Essentially, it boils down to these simple tips.
- Make it compelling
Write it so the user absolutely must click on the link or video to find out more information. Make it personable (it is SOCIAL media after all) and line out what is of benefit to the user. “How to.”, “Top 5 tips.” and “200 reasons why…” do indeed work. [Hey, you’re reading this!]
- Keep it concise.
Twitter will only allow 140 characters and with good reason. With so much info flying through a Newsfeed, people simply don’t have time to read mountains of essays. The same rule should apply for Facebook, Google+ and to a lesser extent, Linkedin. Buddy Media have done some research into the topic and found that posts with 80 characters or less receive 23% higher interaction than longer posts. Write more than 200 characters and you’re pushing it. If you see a tab on your post after publishing, I can guarantee you, the majority won’t bother.
- Keep it simple.
You may be a master wordsmith, but leave the Oxford dictionary at home. As renowned blog site Copyblogger puts it, no one will ever complain that your writing is too easy to understand.
- Don’t give it all away in the headline
If I see a post entitled “Brand Company launches new product at Conference today. Click here for more” – why on God’s green earth would I, since I’ve already gotten all the information from the headline? Tease them so they absolutely MUST find out more.
- Ask for an Action.
If timed correctly, asking for a “Like” or a “RT” do indeed garner results. Again, Buddy Media’s research has found that when fans are asked to like a post, there is a 3X higher like rate than when not asked to like.
A specific CTA has a huge impact, but use this tactic sparingly. Leaving a space for the user to answer, such as “Fill in the ___________” is also a well-practiced method of engagement.
2) A Photo is Worth 1,000 Words
This goes without saying really, but social media is a highly visual medium. With Facebook launching a new timeline with emphasis on visuals, Twitter launching their own photo filter app, and hyper visual platforms like Instagram and Pinterest – it’s a rich media world, so you better get snapping.
Hubspot discovered that photos on Facebook receive 53% more likes than the average post. 53%!!! However, they really hit pay dirt when they found that in one month alone, their photo posts received 84% more link clicks than their text and link posts. Yes, link posts – as in there’s a link IN the post. They outline it pretty definitively when they lay it out in the photo below. Can you see the difference?
This also applies for video by the way. It is FAR better to upload a video directly to Facebook, than cross-link it from YouTube. Again, the video image is massive when compared to YouTube’s tiny thumbnail image.
And this brings me to my final point on the matter, which depressingly I see far too often. When submitting a link post to either Facebook, Linkedin or Google +, a lot of the time it gets published like this:
The big, long URL link looks fairly ugly, doesn’t it. To clarify, once you insert the link into your post – be it Facebook, Linkedin or Google+, the social media site will then capture the invisible link, but the ugly URL script can thusly be removed as in Exhibit B:
And finally, for the coup de grace, you can now edit the Meta information on that link which is also especially important when you consider SEO. Exhibit C:
What’s that? That’s the sound of a mind being blown! Obviously, Twitter is an exception to this, but I would suggest using URL shorteners like Bit.ly, Hootsuite or Buffer. It saves on the characters you can use in one tweet and provide some CTR analytics for tweets…. which is handy to say the least.
3) Plan, Plan and Plan
My final tip for the day is to PLAN ahead. There is nothing more stressful than trying to come up with social media content each morning. Plan it out in advance, (what are you building toward / what’s your goal?) use scheduling systems like the one provided by Facebook, Hootsuite or Buffer and I assure you – you’ll be off and running before you know it.
Thank you for taking the time to read our blog. If you liked it, please feel free to click the like and share buttons or even leave a comment below. You can also read our previous posts on Facebook’s exciting new Graph Search here, or what WE think is the best Social Media Campaign of 2013. We’ll be back soon!